Technology and Fashion with Zozo

The japanese brand Zozo decided to use technology to provide everyone with 'sur-mesure' clothing.


To achieve this feat at an affordable price, they decided to use our smartphones to recreate our body shape with the exact measurement.

Two steps are needed. 

First, you will receive the Zozo suit, un black strechable suit filled with white dots. It reminds of the motion capture tools used for video games and movies.


Then, once suit up, you juste need to follow the vocal instructions of the app to take 12 pictures at different angles.
From those picture the app will calculate your body shape and recreate it in 3D.

Now you can just order t-shirts, suits, jeans with different styles. No need to select a size, the clothes will be created using your own 3D body !



Last modified onWednesday, 19 September 2018 19:14

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